Are you running a small business and you question yourself “am I in need of a website”?
There are some business owners who usually say that they have facebook page and feels it is confined for them.
More people are approached through a website and it allows your product and service to be delivered to a large audience.
Search engines also helps people to reach your business by online searches and results in increase in customers, provides more leads and sales also.
We are in 2020 so at present you must be questioning yourself “why I am not having my business website”?
1. Your business is being stolen by competitors
This is the most important and ignored point as why a website is needed by a small business. So this point is to be on #1 position in the list as I feel so strongly.
Website is needed by small business to prevent handing over your customers to your competitors. Actually you are handing them money that can be yours also. A website will let you to be in competition and will let you to compete your business rivals!
2. A WEBSITE IS A SPECULATION
Some business owners fail to understand that a website that a website can really be a worthy and profitable speculation to their business.
Once you are ready to bring your business online then you shouldn’t make cost a deciding factor. You should have broader vision and focus on the performance and growth rather than price.
If you gained profit of 10000 by just spending 1000+ in the coming 12 months after investment than it actually is a great expenditure. So your website had not only given rise to your business but will pay you itself in the coming years.
On contradictory terms if you just focus on cost and want to get your work done at as cheap price as possible than the results will also be contradictory.
There is no doubt that you can get website in 400 bugs also but it won’t bring you any business and will take away 400 from your pocket.
3. SOMETHING IS BEING SOLD BY YOU DESPITE OF NOT HAVING A SHOP
Usually business owners think that they aren’t in need of a website because their product isn’t being sold online. But this isn’t true , because selling things physically doesn’t mean that anything isn’t being sold by you . you are still allowing your potential customers to reach your business and the service that is being provided by you.
4 YOUR BUSINESS IS BEING SEARCHED BY PEOPLE
Nowadays when people want to buy product or have a service they first approach online search. 5.6 billion Searches are being boasted by Google alone every day. So if you are not having a website your business will remain unknown to huge figure of people who are looking for business that you are having.
5. MOUTH SPOKEN WORDS MAY NOT BE ENOUGH
If your customer gives your reference to his friends ,there are usually very less chances that they will give full details about your company . usually they will mention name of your company and when they will go home and search Google for your company details, your company they won’t be able to find it.
6. SHOW YOUR PROWESS
Your website is the biggest platform for you to show your prowess to the people in your niche. You can show a portfolio of the high-quality services that your company provides.
Say you are having a counseling business or a consulting firm ,you can show your qualification details and achievements acquired by you in your niche and later can be linked up with the educational websites or peer reviews it helps you to show people that you are well qualified to provide the services that you are claiming to offer.
7. WEBSITES RUN 24*7
Usually, our business is functional from morning to evening, but the websites are open 24*7 and 365 days a year, means round the clock and round the year, thus they are working for you day and night no matter what time it is.
8. BROAD MARKETING STRATEGY
If you had a business website that is linked with social media advertising or google ads then it will help you to drag a wide digital marketing strategy thus will lead in increase the number of sales.
Advertising on facebook will let a visitor to reach your website and in turn there are very high chances of getting them converted into a customer thus it will help you to increase your customer base.
9. BE SUPPORTIVE AND INTERACTIVE
You can make your website supportive by providing customer support and provide them with the information that they are actually searching for. It will help you to grow your visitors and they will be able to read about the services you are providing and you need to be interactive with them by answering their questions that they ask about your business if the strategy is followed there are high chances of customer conversion.
10. CONTEMPORARY AND PROFESSIONAL LOOK TO YOUR BUSINESS
As we are living in the era of digitization, nowadays people are more prone to appear online on world wide web. Thus it becomes mandatory for a business to have website as people usually keep searching on web and expect a good business to have its website otherwise it is considered ill fashioned thus it can result in losing the young customer base.
11. REVIEWS AND FEEDBACK
You can use the reviews of your satisfied customers to display on your website and attract more people to your business. By sharing the feedback and reviews from your happy customers will help you to enhance your customers.
12. DISPLAY YOUR INDIVIDUALITY
As you are displaying content on your website you can use you can infuse your individuality ,personality in your content to connect to your customers deeply and display your characters and your personality.
This will provide you a greater stand against your competition.
13. ONLINE ANALYSES
Nowadays 82% of people prefer online product or service analysis when they are thinking about a purchase. People investigate about various companies and services till they do not get satisfied and find the product or service that they are looking for. So your online presence will help you to come into the consideration of 82% of people.
14. BROADER MARKETING RANGE
If your business is online and you are having a website this means that you can reach wider range of people not only your own region but round the world. Thus it will help you to get rise in your sales and approach.
15. UNDERSTAND THE NEED OF YOUR CUSTOMERS
Understanding your customer needs is key to succeed your business and you can do this by using various online tools like Google analytics, google search console etc, to analyze the search volume for a product or a service. This will also help you to find the trending searches services and products by the people.
So it will help you to find the most wanted service or product and you can accordingly use your hard efforts at right place at right time.
16. LESS EXPENSIVE
You may have to spend various expenses in launching your business website but in the long run it will help you to gain more profits thus will overweigh the spent expenses.
17. WEBSITE AND SOCIAL MEDIA ARE DIFFERENT
Many people feel that having social media presence is enough and is also same as having a website but that is not true because people won’t be able to find you all time whenever they are approaching by searches.
No doubt social media is a great platform for advertising your business but it should have a hub at your website where people would be able to find all information about your business about your products services etc.
Websites are important despite being active on social media no matter you are selling directly something online or not. If people are loving what you are providing than it will help you to increase your reach. Usually people share the products they like with their family and friends thus will help you to approach new customers.
As facebook is one of the most popular and liked social media platform thus will help you to reach new people by recommendation of your followers.
18. ORGANIC SOCIAL APPROACH DECREASING
Nowadays having facebook page is not enough because organic reach is decreasing on facebook. Now you can’t build huge audience from facebook by acquiring free traffic.
Your well maintained website will help you to get approached by the search engines by the right people at right time. Whenever someone would be looking for your service or product the search engines will take them to your website and this cannot be gained by the facebook page. So the targeted audience is the key for a business which can be achieved by a well designed website only.
Example;
If someone is searching for a particular business say nick’s pastry shop the facebook alone can’t help the customer to find you .if you have well seo optimized site than the right customer will be directed to you at right time that can’t be achieved by facebook.
19. IN ACTIVE SOCIAL USERS
There are people who do not use social media or are not active always on social media so this can be a loss to your business. So having a business website becomes important.
20. TRUST ISSUES
People usually do not trust on the products or services that are being sold on social pages because they had fear of being dumped by fraud people. And usually there are a lot of fraud pages on facebook that restricts people to approach your product and trust you.
MONEY ATTRACTS MONEY
Investing money on your website can be little bitter in initial but once you spend it, then in future it will bring you more gains and profits. And also will explore you to new opportunities to gain more profits.